In just 8 days this year, I've made nearly $1 million in revenue.

Before you think it: my total ad spend was ~$53,000 total. Not bad, eh!

There are so many things I could tell you about why my launches are going so well, and how I've built the marketing engine and funnel that consistently keeps selling --

But I taught you how to build your email list, funnel, and run launches in my book (<--$16 here!) already.

So today I thought I'd share 5 super tiny, specific things I did in my 2 live launches this year that hugely impacted why they were so successful.

1: NEW FREEBIE

A few months before the launch, I created a new freebie (my AI Guide) that directly related to the new topic (see #2) I added to the webinar. That way, I know I'm attracting the exact person who needs my class... and building my list at the same time!

Speaking of: are you coming to my free workshop with Kit today? I'm showing you BTS of my 72k subscriber Kit account and sharing how I've used freebies like this one to grow my list, engage with new subscribers, and make $10 million+ in digital product sales. Sign up here→ (it's free!). Replay included.

2: KEEP IT FRESH

Technically speaking, I run the "same" webinar each live launch. But that's because the foundation of legal stuff doesn't change -- registration, insurance, contracts, etc.

So after several launches where sign-ups ticked up slower than a tortoise, I started integrating trending topics into each live webinar.

There's always something new: scary-sounding privacy lawsuits, or a new rule from the FTC that I just updated all of my Ultimate Bundle®️ members about in their monthly newsletter. It establishes you as an expert in your field AND gives people a reason to register for my webinar now vs. six months from now. Better yet, it gives people who took my webinar two years ago a reason to sign up again -- and often they end up purchasing!

3: STAY ON THE WEBINAR

I stayed on my 90-minute webinar for nearly three hours answering questions, helping people in the chat, and welcoming the hundreds of people who bought the Bundle. Well worth it. I also gave anyone who purchased ON the live webinar a copy of my book, which is the perfect pairing to the Bundle.

4: REPLAY FOR ALL

Send the replay, and all of the sales emails, to your entire list. Even the people who didn't sign up for the webinar itself. I always include a "soft opt-out," meaning they can request to stop getting the sales emails that week, but stay on my list.

5: SALESY WITH CONSENT

At the beginning of my webinar, I told everyone what to expect from the training. I'll teach this, you'll get that... this sort of thing. But I also said: "This workshop isn't right for you if you're going to get mad when at the end of this very valuable training, I talk about my paid program, the Ultimate Bundle®️. If that's cool with you that I share about the Bundle at the end of today's training, say 'YES' in the chat."

I also explained that there was zero pressure to buy, and I only wanted you to buy if you thought the Bundle was right for you... and if I thought YOU were right for IT! I'm not desperate for the sale. And I think that sort of head's up + consent + chill attitude works wonders.

Tell me Reader -- which one of these are you going to try? Hit "reply" to tell me. You don't have to host a live webinar to integrate these tips. Think outside the box ;)

And before you go...

💼 EXHIBIT A: Want to see inside my 72k Kit account? Sign up for my free workshop called "What's In Sam Vander Wielen's Kit?" that I'm hosting with them today (Tues, Nov 10) at 3pm ET. Replay provided.

📣 HEARSAY: "So this is the first of your newsletters that I have actually read, and I must say I love this. It is real, authentic, honest, and raw. All things that are so valuable in today's cruel, chaotic, and often fake world." - Michelle, Sidebar reader.

🎨 RECESS: L to R clockwise...

😎 Yesterday's afternoon break outside with Huddy 🐶, who's still learning what "personal space" is.

🥣 I've been obsessed with making my own Cava/Middle Eastern bowls, using this chicken shawarma recipe and lots of homemade dips from my Jordanian friend at the farmers' market. I threw together a little tomato/cucumber chopped salad and herby turmeric rice I threw in my rice cooker while I worked on this newsletter.

📝 My breakfast table, where I wrote this post yesterday.

👟 A run/walk at the beach last week, as I soak in the unusually warm fall weather on Long Island.

xo,

Sam

PS. Did you know I have a Substack? It's for you if you want to build a life worth being off your phone for. This week's essay is going to be about forgiveness -- and what to do when you want to forgive for your own sake, but you never get the apology you deserve. Subscribe free here→​